Gene Project

The Marmite Gene Project

Ever wondered why some people love Marmite and some people hate it? Turns out it’s all in your genes…

The genetics boffins over at DNAFit carried out a little investigation for us, 
on why some people are lovers, and others are haters. Watch our TV ad here.

250 people provided a cheeky little mouth swab for us to analyse. Some very clever people then extracted the DNA from the samples to identify single nucleotide polymorphisms (that’s ‘genes’ to you and I) associated with Marmite taste preference. Those poor haters, they can’t help it. It’s in their DNA.

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Love It Or Hate It, Just Give It a Try...

Marmite

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Love It Or Hate It, Just Give It a Try...

Marmite

Peanut Butter

Is Here

LEARN MORE