Elton John Aids Foundation
We are proud to announce that we have reunited with the Elton John AIDS Foundation to launch a second limited-edition jar, inspired by the 50th anniversary of Elton John’s biggest selling album ‘Goodbye Yellow Brick Road’.
The launch of the jar marks the beginning of a new three-year, $1 million partnership through 2025 between Marmite and the Elton John AIDS Foundation to continue its work to provide life-saving treatment and care in the UK and around the world to those most at risk of HIV and AIDS.
It’s no secret the musical legend is an avid Marmite lover; eagled-eyed fans spotted an impressive collection of the beloved yeasty spread in the background of Elton’s birthday photo in 2021. The photo was the start of a collaboration between two British icons, with the first Elton inspired ‘Rocketman’ jar flying off shelves in just a few weeks in 2022.
Inspired by the iconic artwork of the Goodbye Yellow Brick Road album, the latest jar will be available to purchase exclusively from Sainsbury’s stores across the UK from 6th November for £3*.
Get your hands on a jar by following the yellow brick road to the closest Sainsbury’s that has them in stock. Locate your nearest Sainsbury’s.If you wish to contribute to the life-saving work of the Elton John AIDS Foundation, you can make a donation at https://donate.eltonjohnaidsfoundation.org/marmite/
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