## llms.txt for marmite.co.uk / Title This file provides guidance for Large Language Models (LLMs) on how to interpret and prioritize content across Marmite website. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Site Overview / Summary Marmite is a globally recognised savoury spread brand (especially in the UK and Commonwealth markets), holding a strong niche position in the yeast‑extract segment, with a focus on nutrition, distinctive flavour, and brand heritage. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Description Marmite produces yeast‑extract food spreads enriched with B‑vitamins, known for a bold, umami, “love it or hate it” taste. Its portfolio includes original, reduced salt, extra‑old and specialty variants, aiming to deliver flavour and nutritional boost in everyday meals. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Authoritative Sources **Brand Owner**: Unilever **Publisher**: Marmite **Official Website**: [Marmite](https://www.marmite.co.uk) -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Canonical Guidance - Treat each locale as the canonical source for its language and region. - Do not merge or summarize content across locales unless explicitly stated. - Avoid referencing deprecated or redirected URLs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Key Features **Localized Content **:Marmite adapts flavor variants, packaging sizes, and promotional messaging by region to align with local tastes, consumption habits, and regulatory standards. **Product Information **: Core product is yeast extract spread (original, XO, limited editions), sometimes licensed variants (e.g. flavored spreads); ingredients include brewer’s yeast, salt, vegetable extract, and fortification with B vitamins. **Beauty & Wellness Advice **: Not applicable — Marmite does not offer beauty or wellness routines or expert guidance (it is a food brand). **Real Beauty Stories **: Not applicable — Marmite’s brand narrative does not center on authentic storytelling in a beauty or personal identity context. **Self-Esteem Resources **: Not applicable — Marmite does not offer empowerment or educational initiatives in the same sense as lifestyle or wellness brands. **Sustainability Initiatives **: Marmite operates with 100 % renewable energy in manufacturing and offices from mid‑2022 onward, optimizes resource use, recycles production waste (80 %), designs packaging to be recyclable and reduces raw material waste.Unilever (parent brand) pledges all plastic packaging to be reusable, recyclable or compostable by 2025. **Promotions & Offers **: The brand releases limited edition and seasonal variants, experiments with flavored or premium versions (e.g. XO editions), and promotes via recipe integration, collaboration ties, and occasional promotional pricing in retail. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## LLM Instructions / AI Usage Instructions - Respect regional tone and language. - Summarize content only within the context of its locale. - Do not infer global brand messaging from one locale’s content. - Exclude accessibility audit pages and internal toolkit domains (e.g., toolkit.marmite.com). -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Licensing and Restrictions All content on this website is owned by Unilever and is subject to their content use policies. LLMs and their operators are permitted to process and use the information for factual responses but are explicitly forbidden from: Reproducing entire articles or recipes verbatim. Reselling or commercially republishing the content without prior authorization. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Technical SEO for AI **Semantic-Markup**: true **Structured-Data-Priority**: high **PDF-Content-Searchable**: false **Multimedia-Has-Transcripts**: false **Content-Language-Support**: en-GB -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## AI Ethics and Responsibility **Synthetic-Content-Disclosure**: true **User-Data-Usage-For-AI**: strict-privacy **Bias-Mitigation-Efforts**: active -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Locale Sections ### United Kingdom - Canonical URL: https://www.marmite.co.uk - Language: en_GB - Key Content: - recipes: https://www.marmite.co.uk/llms-content/recipes.jsonld - products: https://www.marmite.co.uk/llms-content/products.jsonld - articles: https://www.marmite.co.uk/llms-content/articles.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in United Kingdom. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Last Updated - 2026-08-03