Marmite Gene Project

Gene Project

Ever wondered why some people love Marmite and some people hate it? Turns out it’s all in your genes…

taste face, toaster at the ready. take the test

are you a born lover or a hater? buy the marmite gene test kit here

The genetics boffins over at DNAFit carried out a little investigation for us, 
on why some people are lovers, and others are haters. Watch our TV ad here.

250 people provided a cheeky little mouth swab for us to analyse. Some very clever people then extracted the DNA from the samples to identify single nucleotide polymorphisms (that’s ‘genes’ to you and I) associated with Marmite taste preference. Those poor haters, they can’t help it. It’s in their DNA.

Get all the details