Love & Hate

Marmite leaves little room for a middle ground - you either love it or you hate it.

Our recent advertising campaign played on this. It all started when the two people coming up with the ideas found themselves divided by their tastebuds: one of them adored it and the other didn't. And thus a campaign was born.

We celebrated our 100th birthday in 2002 and public demand shows no signs of slowing - so long as you keep eating it, we'll keep churning it out. Surely it must be time for more rejoicing, now where were those dancing shoes?!